![]() ![]() 2 Kersten Heineke, Felix Rupalla, and Dasha Zuyeva, “ Germany’s 9€ ticket: A potential solution for urban-mobility issues,” McKinsey, July 27, 2022. According to a McKinsey survey of more than 500 consumers across Germany, more than 70 percent of respondents who bought the €9 ticket said they would increase their public-transit use in the future, even without other price incentives. ![]() In 2022, for example, Germany offered a flat-rate €9 ticket to travel on all regional and local transportation networks during the summer months. In addition to complementing other employee benefits, mobility budgets and incentives can help shape people’s habits when it comes to using sustainable shared transportation. At the same time, the perk allows employees to use sustainable transit, reduce their commuting expenses, and save time getting to and from work by avoiding traffic jams and rush-hour traffic. Mobility budgets are an employee benefit that can help attract and retain talent and improve employer branding, as well as improve cost efficiency by reducing fleet costs. Mobility budgets offer perks for employers and employees The third and most traditional option is for employees to submit receipts for mobility transactions to their employers at the end of the month for reimbursement. The second is a mobility payment card or voucher option that employees can use in different mobility apps or platforms. The first is a one-stop-shop option that integrates access to different transport modes in one app. Currently, there are three main models of mobility budgets. It is a monthly allowance that can encourage employees to use low-carbon public-, private-, or shared- mobility options ranging from e-bikes and e-scooters to car sharing, taxis, buses, and trains. ![]() How mobility budgets can boost sustainable-transport useĪ mobility budget can help companies and employees alike in terms of transport convenience, affordability, and sustainability. By optimizing offerings, user experience, and awareness in five target areas, mobility-budget players can position themselves to become front-runners. Mobility budgets can address mobility challenges and consumer needs by making more-sustainable transport options more convenient and affordable while also helping companies attract and retain talent, garner reputational benefits, and harness the vast opportunities in the micromobility and public-transport sectors. One solution currently gaining traction is the mobility budget. Innovation and action are needed on several fronts within the mobility sector to support the transition to more-sustainable urban transport. 1 Kersten Heineke, Nicholas Laverty, Timo Möller, and Felix Ziegler, “ The future of mobility,” McKinsey Quarterly, April 19, 2023. At the same time, consumers are exhibiting a growing desire for more sustainable and shared-mobility options in urban areas. High rates of private-vehicle ownership and usership are creating traffic congestion and contributing to mobility-related emissions, space constraints, and lost time for drivers in major cities worldwide. ![]()
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